The children’s clothing brand Orchestra was suffering from a lack of appeal — perceived as outdated and uninspiring. To rejuvenate its image, a new, more vibrant and playful campaign identity was launched, along with a fresh slogan: “Welcome to the Parents’ Club.” Each poster in the campaign introduced a new twist on the concept, celebrating the imagination and energy of kids: – “Welcome to the Budding Players’ Club” – “Welcome to the Young Drivers’ Club” – “Welcome to the No-Limits Club” – “Welcome to the Dreamers’ Club”