Art direction and concept design for “Le Guide du Bâtard”, a project inspired by the famous French travel guide “Le Guide du Routard.” Created in collaboration with the animal welfare foundation “30 Millions d’Amis,” the guide takes a stand against unethical tourism practices. Unlike traditional travel guides that show you where to go, this one reveals where not to go — from elephant rides in India to exploitative dolphin shows and animal parks. “Le Guide du Bâtard” aims to raise awareness about responsible and ethical travel.
Guide du Routard - (Read More)